Monsanto Ad Banned in South Africa Due to Deceptive GMO Messaging
It isn't the first time they have been cited for false advertising and it won't be the last. They are desperate to make profits. It is all they care about.
Time for these companies to pay for their crimes.
Good For South Africa.
On March 20, the Advertising Standards Authority (ASA) of South Africa ordered Monsanto to immediately withdraw an unsubstantiated radio ad that touted the benefits of crops containing genetically modified organisms (GMOs), according to AllAfrica.
The ASA also told Monsanto to "ensure that it holds proper substantiation for its advertising claims” or risk attracting further sanctions. Protests have sprung up across South Africa that question the safety of GMO foods. Photo credit: March Against Monsanto South Africa Facebook Page The African Centre for Biosafety lodged a complaint with the ASA following an advertisement on Radio 702 that claimed genetically engineered crops “enable [Monsanto] to produce more food sustainably whilst using fewer resources; provide a healthier environment by saving on pesticides; decrease greenhouse gas emissions and increase crop yields substantially.”
The ASA gave Monsanto an opportunity to substantiate its claims, but all the oversight organization received were links to documents on the agriculture giant’s website. Since Monsanto didn’t provide independent and credible data—which is required by South African law—the order was given to pull the ad from airing in the country’s heavily populated Guateng Province where Johannesburg is located.
“We are elated with this decision,” said Mariam Mayet, executive director of the African Centre for Biosafety. ”Monsanto has already been warned by the ASA as far back as 2007, that it needs to substantiate its claims from an independent and credible expert … regarding its claims of the so-called benefits of [GMO] crops. However, it appears Monsanto does not have much regard for South African law as it is hell bent on disseminating false information to the South African public.”